The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature. “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25% more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said. Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.
