Vodafone Idea Aims to Boost ARPU Like Bharti Airtel Bharti Airtel has reported an increased ARPU of Rs 123 for the quarter that ended on March 31, 2019. Airtel’s ARPU hike came at the cost of subscribers, but the company is pretty much clear that it just want the users who generate revenue for them. Now Vodafone Idea is also following the same path. We’re unable to verify the removal of low-value postpaid plans on Vodafone network, but Idea has scrapped the entry-level plans in several circles. “Dear Customer, your current Idea post-paid plan is no longer valid from 10-July-2019. You will be upgraded to Nirvana 399 with benefits of unlimited voice calls, 40GB high-speed data and 100 L/N SMS,” read the SMS sent to the Idea postpaid customers on a low-value postpaid plan. When contacted by ET Telecom, Vodafone Idea Limited stated: “We have made it simpler for our customers to enjoy the feature-rich experience of our postpaid plans.” So, it’s clearly a circle specific move from the company. To recall, Bharti Airtel removed the entry-level plans including the Rs 399 postpaid plan and Airtel’s postpaid plans now start at Rs 499. However, the company quickly introduced circle specific postpaid plans of Rs 349 and Rs 399, noticing that the users are still looking for low-value plans in some areas. Vodafone Idea might be following the same suit as the company did not make any official announcement regarding the removal of these low-cost postpaid plans. Vodafone Takes on Bharti Airtel With New Family Postpaid Plans
